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FOLLOW UP UNREPLIED EMAIL SAMPLE HOW TO
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Don’t forget to repeat the same CTA as in the opening email Keep it coherent – make sure the follow-up is logically connected with the previous message.Keep it simple and easy to respond to – just like in the opening message, give them a clear instruction to the next step or a simple question to answer.Keep it short – just like in the opening email, or shorter if possible.So when writing a follow-up, keep in mind these 5 crucial things: There’s also one more problem: this approach doesn’t solve the first case of why people don’t respond, namely because your message didn’t catch their interest. Yes, it’s short and immediately gets to the point, but it’s also so overused that it became one of the cold email cliches. I can’t count how many times I got a follow-up email saying “Just wanted to follow up on my previous email” or “Just checking in”. This makes the choice of a subject line pretty straightforward – stick to the one you came up with for the opening email.įor inspiration, check our selection of 15 best cold email subject lines we’ve come across > What to write in the follow-up email itself It’ll also help you maintain a logical connection between all your follow-ups. It’s best to send your follow-ups in the same thread as the opening email to make it easy for prospects to refer to your previous message. What to write in the subject line of a follow-up email

FOLLOW UP UNREPLIED EMAIL SAMPLE HOW TO

Here’s Cathy explaining how to write a follow-up email after no response: So now you know why following up with your prospects is crucial for the effectiveness of your campaign and what the possible reasons you’re not getting responses are.īut what should an actual sales follow-up email be like? How to tell your prospects ‘Hey, I’m still here waiting for you to reply’ without being creepy or annoying… or both? How to write a follow-up email after no response

To learn more about spotting & solving email deliverability problems, read this blog post. In the last case, the problem is a bit more complex and requires some investigation to be done first. In the first two cases, you can get a second chance to catch their attention by sending a follow-up email after they haven’t replied.

Your email landed in SPAM or the promotions tab and recipients never saw it.

Your addressee is a busy person and simply forgot to reply or missed your email among hundreds of other messages.

Or they need more touchpoints to get engaged Perhaps it didn’t hit the right chord and recipients didn’t find it interesting enough.

The problem may lie in the content of your email.

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Thank you again for sending me this information, would definitely like to do a trial in the future. I’ll reply with a 2 just because right now is very busy but I would like to look into this in mid June. Thank you so much for following up, that is how you get anywhere in life. This is an actual reply Cathy, our CMO, once got: If you’re offering value to your potential customers, usually they’ll feel grateful, enjoy your interest in them, and admire your persistence. I felt that when I first started sending follow-up emails. Sometimes you may feel that follow-ups will make your prospects feel stalked and downright angry. You make them feel you are not bots, but real human beings who actually care more personally about the people you’re addressing. You make them feel you didn’t just send a huge amount of messages in bulk and forgot about it the moment you hit “Send”. Second of all, you make them feel you actually care about their reaction or lack thereof.

First of all, just by the fact that you do more than most people who contact them, you make them notice you.

This means that just by sending follow-ups, you actually stand out from the crowd.Īnd this can make your prospects see you differently than your competition. You actually show more interest in starting a relation with your prospect than the majority of cold email senders that ever reached out to them. Which means that if you do follow up after sending the opening message, you are in a quite limited group of people who do that. In short, hardly anyone sends follow-up emails. Considering that not all cold emails are sent for sales purposes, the overall rate of cold emails that are never followed-up may be even higher than that.

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Start free trial Why should you always send follow-up emails?Īccording to our research, even one follow-up email can increase your reply rate by 22%.Īnd trust me – not that many people do actually follow up with prospects.Īs pointed out by Christine Georghiou in her article, “70 percent of sales emails stop after the first attempt”.